L.A. cookie shop owner sees profits crumble under tariff burden: “I have to find a way to persevere”
Cookie Connoisseur Faces Challenges Due to Tariffs
Los Angeles — Lara Adekoya, a cookie connoisseur and owner of Fleurs et Sel bakery in Los Angeles, started her baking business during the pandemic. What began as selling cookies to masked customers out of her home has now evolved into a bustling bakery where customers flock to indulge in unique flavors like oatmeal chocolate chip walnut, peanut butter and Nutella, and matcha dark chocolate.
However, Adekoya’s success story is not without its challenges. The implementation of President Trump’s tariffs has significantly impacted her business. She now finds herself paying $50 to $100 more per bag for premium ingredients imported from countries like France and Japan. This additional cost amounts to $3,000 to $4,000 per month, which Adekoya has been absorbing without passing it on to her customers.
Despite the easy solution of raising prices, Adekoya remains committed to keeping her products affordable for her loyal clientele. The ongoing legal battle surrounding the legality of the tariffs adds to the uncertainty for small businesses like hers. Two lower federal courts have ruled the tariffs illegal, but the Trump administration has appealed the case to the Supreme Court.
Brian Peck, an expert in tariffs, emphasizes the dire consequences of these tariffs on small businesses. Adekoya, like many others, has had to make tough decisions, such as delaying business expansion and limiting the availability of certain cookie flavors that require imported ingredients.
Despite the challenges, Adekoya remains determined to persevere. She understands the importance of adapting to the ever-changing business landscape and finding creative solutions to overcome obstacles. Her passion for baking and dedication to her customers continue to drive her forward, even in the face of adversity.
