Unsold Dodge, Jeep vehicles are driving bargains on the car market
Auto Dealerships Struggle with Unsold 2024 and 2025 Models
As the new 2026 model year cars and trucks hit auto dealerships last fall, many were still grappling with a surplus of 2024 and 2025 models that just wouldn’t sell. Some models from the 2025 vintage have unsold inventory of 60% or higher, while others from 2024 still have 5.3% or more left behind, according to an analysis from iSeeCars.com.
Despite popular models commanding a premium, there are several models that aren’t moving, putting buyers in a favorable position to negotiate hard for a better deal. Executive Analyst Karl Brauer suggests that purchasing a 2024 model could be a good way to get a new car with a new car warranty at a lower price.
Stellantis, the result of the 2021 merger between Fiat Chrysler Automobiles and Groupe PSA, is responsible for producing a majority of the unsold 2024 models, including Dodge, Jeep, and Alfa Romeo.
The surplus of unsold models is particularly evident in hybrid and electric vehicles, exacerbated by the elimination of federal tax credits for their purchase. This has left manufacturers with a surplus that will be challenging to clear.
Challenges and Opportunities in the Market
While some models, like the Dodge Hornet plug-in hybrid, face significant challenges with high unsold inventory percentages, others, like the Genesis GV60, are also struggling to find buyers. The market is also seeing a surplus of 2025 models, with vehicles like the BMW i4 and Lexus GX 550 sitting on lots with high percentages of unsold inventory.
Brokers recommend caution when considering purchasing these surplus models, as there may be underlying reasons why they aren’t selling. Strategies to move these vehicles include auctioning them off or selling them as used vehicles with added miles on the odometer.
Market Trends and Recommendations
As dealers and manufacturers navigate the challenges of surplus inventory, consumers are advised to keep an eye out for changing incentives and consider all car brands and models when looking for a new vehicle. With the market slowly correcting itself, there may be opportunities to find great deals on both new and discontinued models.
Overall, the auto industry is facing a period of oversupply, particularly in the full-size, light-duty pickup truck market, while the mid and full-sized SUV market remains relatively balanced. Keeping abreast of market trends and incentives can help consumers make informed decisions when purchasing a new vehicle.
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