As Cadillac races to first F1 season, insiders advise patience for U.S. fans
Grand Prix, and there would be tumbleweeds,” Croft said. “Now, it’s a sellout, and the interest is growing all the time.”
With Cadillac now entering the fold, interest in Formula One in the U.S. is likely to skyrocket even further. The brand’s rich history and American heritage will undoubtedly draw in fans who may not have previously been interested in the sport.
And while the team may face challenges in its debut season, the future looks bright for Cadillac in Formula One. With experienced drivers, a dedicated team, and a commitment to success, Cadillac is poised to make its mark on the world stage of motorsport.
As the 2026 season kicks off, all eyes will be on Cadillac’s Formula One team to see how they perform in their first race and throughout the season. The American auto giant has made a bold move by entering the world of Formula One, and fans around the world are eager to see how they will fare against the established powerhouses of the sport.
The Grand Prix has seen a surge in popularity in the United States, with many attributing this to the success of Netflix’s “Drive to Survive” series. This increased visibility has led to a greater understanding of what Formula One is and what it represents.
One of the key factors in the growth of F1 in the U.S. has been the addition of two more races in Miami and Las Vegas. With races also taking place in Texas, Mexico, Canada, and Brazil, there are now a total of six F1 races within American time zones. This makes it easier for fans to follow the action live and stay engaged with the sport.
Simon Lowdon, team principal of Cadillac, hopes to capitalize on this wave of popularity. He believes that fans will enjoy following the new team’s journey, even if they have to settle for small victories at first. Lowdon acknowledges the challenges of achieving success in F1 but sees every milestone, such as producing a complex car, as a minor victory in itself.
Overall, the increased visibility and accessibility of Formula One in the U.S. have been instrumental in driving the sport’s popularity. With more races taking place in American time zones and the success of media projects like “Drive to Survive,” F1 is gaining traction among American audiences. Fans can look forward to an exciting journey with Cadillac and enjoy the thrill of the sport’s unique challenges and triumphs.
