Authentic Studios Aims to Capitalize on EPiC: Elvis Presley in Concert

Authentic Studios is gearing up for the release of their highly anticipated documentary “EPiC: Elvis Presley in Concert” this weekend, a project helmed by acclaimed filmmaker Baz Luhrmann. The film promises never-before-seen footage and recordings of the legendary King of Rock & Roll, adding a new dimension to the iconic musician’s legacy.

The collaboration between Luhrmann and Authentic Studios was first announced by Variety in December 2024, following the success of Luhrmann’s “Elvis” biopic. The documentary is set to showcase Presley in a way that has never been seen before, thanks to the unearthed materials discovered during the making of the biopic starring Austin Butler.

As the excitement builds for the release of “EPiC,” Authentic Studios, the production arm of Authentic Brands Group, is already looking ahead to future projects. With a focus on utilizing their extensive portfolio of intellectual properties, including icons like Muhammad Ali and Marilyn Monroe, the studio is exploring new opportunities for storytelling and entertainment.

One such project in the works is “The Greatest,” a sports drama featuring Jaalen Best, Giovanni Ribisi, and Omari Hardwick, currently in production for Prime Video. Additionally, Prime Video is gearing up for a project centered on another Authentic property, Barneys New York, with acclaimed producers Josh Schwartz and Stephanie Savage at the helm.

Authentic Studios, established in 2023, has been making waves in the industry with recent projects like HBO Max’s “Surviving Ohio State,” Prime Video’s “Iv3erson,” and Netflix’s “Power Moves” and “Beckham.” The studio is divided into four production units, each focusing on different aspects of content creation and storytelling.

Colin Smeeton, President of Authentic Studios, emphasized the studio’s commitment to creating compelling content around their brands, highlighting the importance of ownership and creative involvement in the production process. With a strategic focus on both scripted and unscripted content, Authentic Studios is poised to continue expanding their portfolio of intellectual properties and forging impactful partnerships in the industry.

As “EPiC: Elvis Presley in Concert” hits theaters this weekend, Authentic Studios is poised for a bright future filled with innovative storytelling and engaging projects that celebrate the rich tapestry of their iconic brands.