B HODL Joins The Bitcoin Treasury Race With 100 Bitcoin Buy
B HODL, the UK’s newest Bitcoin-focused public company, wasted no time in putting its capital to work following its debut on the Aquis Stock Exchange. The company made headlines when it acquired 100 Bitcoin worth $11.3 million, establishing itself as one of the first British firms to formally adopt a corporate Bitcoin treasury strategy. This move came just a day after B HODL raised £15.3 million ($20.7 million) in its IPO to fund a long-term digital asset strategy.
With this purchase, B HODL now holds 100 BTC at an average price of £83,872 ($113,227) per coin, making it the 98th company on Bitcoin Treasuries’ global leaderboard of public firms holding Bitcoin. This strategy mirrors that of Michael Saylor’s Strategy (formerly MicroStrategy) in the US, which transformed itself into the world’s largest corporate Bitcoin holder by aggressively accumulating Bitcoin through equity offerings and convertible debt.
Saylor’s firm currently holds over 638,000 BTC, acquired at an average cost basis far below current market levels. The key pillars of this strategy include disciplined buying, using capital markets to finance purchases, and treating Bitcoin as a non-yielding, inflation-proof balance sheet reserve.
B HODL’s decision to move quickly into Bitcoin follows this precedent, with the added twist of intending to activate its treasury through Lightning, turning its Bitcoin into productive infrastructure. While B HODL’s entry into the Bitcoin market is a milestone for UK markets, it still trails behind domestic peers like Smarter Web Company, which leads the British pack with 2,525 BTC ($286 million) and ranks 29th worldwide.
Just yesterday, the London-listed technology firm added to its holdings under “The 10 Year Plan,” its long-term treasury strategy of accumulating Bitcoin. The company purchased an additional 55 BTC as part of this program, further solidifying its position as a key player in the Bitcoin market.


