CBS Takes a Pre-Upfront Victory Lap

CBS has been making waves in the television industry with its recent programming successes. While other networks are busy with their upfront presentations, CBS has opted for a different approach by announcing its 2025-26 season schedule early. This decision reflects CBS’ confidence in its programming strategy and the ability to connect with both traditional linear audiences and streaming platforms like Paramount+.

George Cheeks and Amy Reisenbach, CBS leaders, recently highlighted the network’s achievements in finding new shows that resonate with viewers. With eight of TV’s top 10 most-watched series and 16 of the top 25, CBS continues to dominate the ratings. Shows like “Tracker” and “Matlock” have been particularly successful, drawing in millions of viewers across multiple platforms.

One key to CBS’ success lies in its ability to produce compelling procedurals that appeal to a wide audience. Stars like Kathy Bates and Justin Hartley lead the way in shows that offer a mix of drama and humor, making them binge-worthy and accessible to all viewers. The network’s upcoming series, “Marshalls,” promises to continue this trend of engaging storytelling.

In a time of industry upheaval and corporate challenges, CBS has remained steadfast in its commitment to quality programming. Despite legal and regulatory issues, the network has stayed focused on delivering content that resonates with audiences. Cheeks and Reisenbach’s leadership has been crucial in navigating these turbulent times and ensuring that CBS remains a top contender in the television landscape.

As CBS looks ahead to the future, it continues to prioritize both linear and streaming platforms. Strategic scheduling decisions and a cohesive lineup have been key factors in maintaining CBS’ position as the most-watched network for 17 consecutive years. The network’s dedication to building a strong schedule and supporting its team through difficult times reflects its commitment to excellence and resilience.

Overall, CBS’ recent achievements demonstrate its ability to adapt to changing viewer preferences and industry challenges. With a focus on quality programming and a deep understanding of its audience, CBS remains a powerhouse in the television business. As the network continues to evolve and innovate, viewers can expect more compelling content and engaging storytelling in the years to come.