Chipotle set to release first new dip, called Adobo Ranch, in 5 years

Chipotle, the popular Mexican fast food chain, is shaking things up with the launch of its first new dip in five years. The new dipping sauce, called Adobe Ranch, will hit Chipotle restaurants on June 17, adding a fresh flavor to the menu lineup. This marks the first new sauce flavor since the introduction of Queso Blanco in 2020.

The Adobe Ranch dip takes inspiration from the ranch flavor trend but with a twist of “smoky, spicy” notes, according to Chipotle. Chris Brandt, Chipotle’s president and chief brand officer, noted the growing popularity of ranch, especially among Gen Z, and expressed excitement about offering customers a new way to customize their orders with the flavorful Adobo Ranch.

Made in Chipotle restaurants, the Adobe Ranch combines adobo pepper, sour cream, and a blend of herbs and spices to create a unique taste experience. To celebrate the launch, Chipotle rewards members will have the opportunity to try the new dip for free on the release day. Customers can enroll in Chipotle Rewards until 11 p.m. local time on June 16 to receive the complimentary offer in their accounts.

While Chipotle is gearing up for the Adobe Ranch debut, the company faced scrutiny last year regarding portion sizes in its bowls. After social media users raised concerns about inconsistent serving sizes, then CEO Brian Niccol addressed the issue, acknowledging that some locations were underserving customers.

Overall, the introduction of Adobe Ranch adds an exciting new option for Chipotle fans to enhance their dining experience. With its bold flavors and commitment to customer satisfaction, Chipotle continues to innovate and cater to evolving tastes in the fast-food industry.

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