CJ ENM Expands Into India With Amazon MX Player K-Drama Deal
Korean entertainment giant CJ ENM is entering the Indian streaming market with a bang, thanks to a new partnership with Amazon MX Player. This collaboration will bring 18 popular K-drama series to Indian audiences, complete with Hindi, Tamil, and Telugu dubbing options.
The highlight of this partnership is the debut of “Lovely Runner,” a romantic hit that ignited a K-pop romance frenzy. The series is set to premiere on Amazon MX Player on September 8, with more beloved romance titles like “My Lovely Liar,” “Twinkling Watermelon,” “Wedding Impossible,” and “Delightfully Deceitful” rolling out over the next four quarters.
Amogh Dusad, director and head of content at Amazon MX Player, expressed excitement about meeting the growing demand for global content, especially Korean dramas, in India. He emphasized that this partnership will bring premium K-dramas to Indian audiences on the AVOD platform for the first time, offering a diverse selection of recent blockbusters.
CJ ENM’s expansion into the Indian market is a significant move for the company’s global distribution strategy. With Korean content gaining immense popularity worldwide, CJ ENM’s partnership with Amazon MX Player is a strategic step to reach India’s free streaming audience. This initiative follows a successful multi-year deal with Prime Video, which brought popular titles like “Marry My Husband” and “No Gain, No Love” to global audiences.
Sebastian Kim, VP of international content business at CJ ENM, highlighted the significance of this launch in connecting with new audiences globally. He expressed confidence that the engaging stories, talented cast, and high production quality of these K-dramas will resonate with Indian viewers through the partnership with MX Player.
Overall, CJ ENM’s foray into the Indian streaming market signifies a new chapter in the company’s global content distribution strategy. With the popularity of Korean dramas on the rise, this partnership with Amazon MX Player is poised to captivate Indian audiences and further solidify CJ ENM’s position as a leading provider of premium entertainment content.
