Costco offers new perk for Executive Membership customers

3 1 minute read

The Early Bird Gets the Costco Rotisserie Chicken

Costco members nationwide are setting their alarms an hour earlier on Tuesdays to get first dibs on everything from bulk toilet paper to the famous $1.50 hot dogs.

However, this exclusive opportunity is only available to a select group of shoppers.

Executive members can start their shopping an hour early. Credit: UCG/Universal Images Group via Getty Images

Starting September 2nd, Costco’s Executive Membership holders can begin their shopping at 9 a.m. daily, an hour before regular store hours.

Costco, known for its bulk groceries and discounts, operates as a members-only club. The new “Executive Member Shopping Hours” allow these top-tier members to skip the lines and get ahead of the crowd.

This move by Costco aims to compete with Sam’s Club, which already offers early shopping hours for its Plus Membership holders.

A person pushes a shopping cart toward the entrance of a Costco warehouse — The new hours apply to food courts, optical centers, and pharmacies. Credit: AP

Executive members can now enjoy early access to Costco’s various services, including food courts, optical centers, and pharmacies.

Costco’s 37.6 million executive members already receive perks like 2% rewards on purchases and a $10 monthly credit for same-day orders.

Lower-tier members also enjoy benefits such as discounts, fuel access, and more.

Costco membership counter with pricing information — The new perk might entice some shoppers to upgrade their membership. Credit: Kenishirotie – stock.adobe.com

Costco’s revenue from membership fees has been on the rise, with expectations of expanding to new locations globally.

With these changes, Costco is hoping to attract more members to the executive level. It’s ultimately up to Costco’s loyal customers to decide if the extra hour is worth the upgrade.