Disney raising streaming prices for Disney+, Hulu and ESPN
Disney Raises Prices for Streaming Services
Disney has announced that it will be increasing the prices of its streaming services, following in the footsteps of competitors such as Apple and Netflix. Starting on Oct. 21, the cost of the ad-supported Disney+ plan will rise from $9.99 to $11.99 per month, while the ad-free plan will increase to $18.99 from $15.99.
Additionally, a bundled plan that includes Disney+ and Hulu with ads will see a $2 increase, bringing the monthly cost to $12.99, while the ad-free version will be priced at $19.99. For subscribers who opt for the package including Disney+, Hulu, and ESPN Select with ads, the price will go up from $16.99 to $19.99 per month; without ads, the cost will be $29.99, up from $26.99.
Disney reported in its August earnings statement that Disney+ had gained 1.8 million new subscribers in the third quarter, bringing its total subscriber count to 128 million. Streaming services have become increasingly popular, with 46% of Americans now watching TV and movies on streaming platforms, compared to 23% on cable and 19% on traditional networks.
Notably, streaming costs have been on the rise across the board, with Apple, Peacock, and Netflix all raising their subscription prices this year. These platforms are in competition with Paramount+, owned by Paramount Skydance, which is the parent company of CBS.
