Eva Longoria’s Hyphenate Media Sets Podcast Pact with iHeartMedia

Hyphenate Media Group, co-founded by Eva Longoria and Cris Abrego, has recently announced a partnership with iHeartMedia’s My Cultura podcast network. This collaboration will involve the production of a variety of new podcasts aimed at the Latino audience. The agreement stems from Longoria’s previous work with iHeart, where she hosted popular podcasts such as “Hungry for History” and “Connections with Eva Longoria” over the past three years.

The model for this partnership is inspired by iHeart’s successful launch of the Black Effect podcast network in 2020, in collaboration with radio personality Charlamagne Tha God. This venture has proven to be immensely successful for iHeart, Charlamagne, and the talent associated with the Black Effect network.

As part of the deal, Hyphenate will also join My Cultura’s board of advisors. Longoria expressed her enthusiasm for the partnership, highlighting the importance of storytelling in shaping perceptions and connecting with audiences. She emphasized the need to elevate Latino voices and talent, especially in today’s cultural landscape.

Hyphenate Media Group, established in 2023, focuses on developing and producing a wide range of content across various platforms, with an emphasis on auteur-driven media. The company’s expansion into the world of audio through podcasting aligns with their mission to create premium, talent-driven, and creator-led content.

The partnership with My Cultura provides Hyphenate with an opportunity to scale their efforts and launch new projects in the summer. Abrego emphasized the significance of podcasting as a medium for storytelling and explained that the company aims to work closely with podcast creators to give them meaningful stakes in the content they produce.

With iHeartMedia’s extensive reach, new shows on My Cultura will have a built-in audience, benefiting both talent and creators. The My Cultura podcast network, launched in 2021, has experienced significant growth in listenership among Latinos, reflecting the increasing popularity of podcasts within the community.

Enrique Santos, iHeartMedia’s top-rated on-air personality and president of iHeartLatino, praised the partnership with Hyphenate as a fitting way to celebrate My Cultura’s fourth anniversary. He commended Longoria for her dedication to authentic storytelling and her efforts to promote Latino representation in the industry.

Abrego highlighted the investment in audio entertainment and podcasting, citing the potential for revenue and profit through advertising and licensing deals. He also emphasized the role of podcasts in incubating ideas that could later expand into other media formats.

Overall, the partnership between Hyphenate Media Group and iHeartMedia’s My Cultura network signifies a significant step towards amplifying Latino voices in the podcasting world and creating diverse and engaging content for audiences worldwide.