HBO Max Continues its Global Rollout, Sets July Launch in New Markets
HBO Max to Expand to 12 New Markets
A day after announcing its plan to split into two publicly traded companies, Warner Bros. Discovery has revealed that HBO Max will be launching in 12 new markets. The streaming service will soon be available in Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta, and Tajikistan, expanding its reach to a total of 100 markets globally. The rollout is set to begin in July and will offer a wide range of content from HBO, Warner Bros. Pictures, DC Studios, and Max Originals. Fans can look forward to popular titles such as “A Minecraft Movie,” the Harry Potter movies, “The Last of Us,” and upcoming series like “Task” and “IT: Welcome to Derry.”
In addition to its extensive library of movies and series, HBO Max will also feature a sports roster in select countries. Viewers can enjoy coverage of major tennis tournaments like the Australian Open, Roland-Garros, Wimbledon, and the U.S. Open, as well as cycling events such as the Giro d’Italia, Tour de France, and more. Winter sports enthusiasts will also have access to key events on the platform.
Just like in other regions, HBO Max will offer two subscription plans – a standard one and a premium one. This will allow viewers to choose the option that best suits their preferences and budget.
CEO and president of global streaming & games at Warner Bros. Discovery, JB Perrette, expressed excitement about the continued expansion of HBO Max. He stated, “Our continued global expansion of HBO Max is helping fuel the great momentum we continue to see for the service. These 12 countries will be followed by a few additional markets later this year, and launches in Germany, Italy and the U.K. early next year. Each new market further positions HBO Max as a worldwide destination for the best in entertainment.”
Despite the success of HBO Max, Warner Bros. Discovery is facing challenges in its overall business and significant debt. The company recently announced its decision to split into two separate entities, one focusing on streaming and content production, and the other on traditional television. This strategic move aims to streamline operations and drive growth in both sectors.
