Joggy founder says energy drink investor cost her Target deal

Boulder-based entrepreneur Ty Haney is alleging that an investment firm in the city cost her energy drink company a $1 million deal with Target this year due to “overpromising and underperforming.”

Haney, who founded the apparel company Outdoor Voices in 2013, faced challenges with the company before being forced out in 2020. Despite this setback, she has launched other ventures such as Try Your Best, a rewards program, and Joggy energy drinks.

Joggy had secured an 850-store deal with Target and was valued at $8 million by late 2024. However, Haney claims that Sinco Inc., the investment firm she enlisted for help, failed to deliver on their promises, resulting in the loss of the Target deal and significant revenue.

On the other hand, Sinco contends that they played a crucial role in running Joggy, including raising funds and fulfilling the Target order. This dispute has led to legal action from both parties, with accusations of fraud and breach of contract.

Despite the ongoing legal battle, Haney remains steadfast in her claims against Sinco, emphasizing their failure to meet expectations and the harm caused to Joggy and herself.

Legal representatives for both sides have been engaged in the dispute, with no official comments provided at this time.

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