JPMorgan forms special advisory group to share some of bank’s ‘secret sauce’ with clients

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JPMorgan Launches “Special Advisory Services” to Meet Client Demands

In the world of investment banking, providing advice on deals and financings has always been the traditional role. However, JPMorgan’s bankers have recently observed a shift in client expectations. Clients are now seeking more than just financial advice – they want insights into how the bank is leveraging artificial intelligence and what cybersecurity practices it employs.

To meet this growing demand, Chairman and CEO Jamie Dimon came up with a new initiative called “Special Advisory Services.” This program aims to provide select clients with access to JPMorgan’s proprietary expertise and capabilities. Leading this initiative is Liz Myers, the global chair of investment banking at JPMorgan.

According to Myers, the Special Advisory Services will offer clients a range of capabilities, including investor relations, real estate selection, health-care benefits, and technology procurement. These services are designed to help C-suite executives enhance their effectiveness and learn from JPMorgan’s best practices. Initially, the firm plans to offer these services at no charge, but for more complex or ongoing projects, a fee structure may be negotiated.

The Special Advisory Services are targeted at clients who have or aspire to have long-term relationships with JPMorgan. This includes companies considering JPMorgan as their lead IPO adviser, established clients gearing up for major transactions, and growing mid-sized clients looking to make JPMorgan their primary operating bank.

Myers, a seasoned veteran of the firm with 30 years of experience, will collaborate with advisory teams and experts across JPMorgan to deliver these specialized services. Initially, the Special Advisory Services group will consist of a small team, but the firm is prepared to scale up if there is significant demand from clients.

JPMorgan’s foray into offering specialized advisory services comes at a time when the bank continues to dominate the global investment banking landscape. According to LSEG estimates, JPMorgan secured the top spot worldwide in investment banking fees, capturing 7.4% of the market share with $9.44 billion in fees for the year through Dec. 11.

As JPMorgan gears up to report its fourth-quarter and full-year earnings, the launch of the Special Advisory Services demonstrates the bank’s commitment to meeting the evolving needs of its clients and maintaining its leadership position in the industry.