Mediawan Kids & Family Eyes Microdrama Push, Sets Asia Partnerships
Mediawan Kids & Family, a prominent production and distribution company based in Paris, is making a foray into the world of microdrama with plans to launch its first vertical animation short-form content next year. This announcement was made by company president Julien Borde at the Taiwan Creative Content Fest.
During a panel discussion focused on cross-media IP adaptation, Borde expressed his excitement about the potential of short-form content in the animation industry. He highlighted the success of this format in Asian markets and emphasized the storytelling capabilities of writers in delivering engaging narratives in a concise format.
The decision to venture into microdrama represents a significant strategic shift for Mediawan, which operates a network of over 80 production companies worldwide, including Method Animation, known for its work on “The Little Prince” franchise. While acknowledging that Asia is ahead of Europe and Western countries in terms of live-action and animated micro-content, Borde expressed optimism about the format’s prospects.
The panel discussion also touched upon the challenges related to monetization and subsidies in the microdrama space. Laurent Duvault, vice president of business development and audiovisual rights at Media Participations-Mediatoon, highlighted the need for a sustainable business model and subsidies to support this emerging format in Europe.
Borde suggested that the adoption of micro-payment systems, coupled with subscription models, could offer a solution to the monetization challenge. He mentioned that some platforms in Europe are already experimenting with micro-payment options, and his company is closely monitoring these developments.
Both Borde and Duvault emphasized the importance of forging partnerships in Asia, with a specific focus on Taiwan. Mediawan has established collaborations with Taiwanese studios on various projects, underscoring its commitment to long-term relationships in the region.
Duvault shared details about a Taiwan-specific animation project called “Bob & Marley,” featuring a Taiwanese bear character, which he is currently developing with local producers. He emphasized the magic that can happen when collaborating with partners from different regions.
The panel also discussed strategies for identifying literary and comic IPs suitable for adaptation. Duvault highlighted the value of “evergreen” characters—properties that have stood the test of time. He cited examples like “The Little Prince” and “Astro Boy” as enduring IPs that continue to resonate with audiences.
Mediawan’s Method Animation has a track record of reimagining classic IP, such as “The Little Prince,” across different formats. Borde underscored the importance of leveraging existing fan engagement when developing new projects, citing successful examples like “Ki and Hi” and “Mr. Crocodile.”
Despite the evolving landscape of working with major streaming platforms, both executives expressed optimism about the value that partners like Disney, Warner, and Nickelodeon bring to original concepts. They acknowledged the challenges of navigating the legal and economic aspects of collaborations with streaming companies but emphasized the potential rewards of such partnerships.
In conclusion, the panelists stressed the importance of balancing evergreen IP with original ideas to drive innovation in the industry. Borde highlighted the significance of taking risks and pursuing new, original concepts to diversify the market and create compelling content for audiences worldwide. The entertainment industry is constantly evolving, with new voices and fresh ideas driving success for companies like Miraculous and Sense Creative Management Ltd. In a recent panel discussion moderated by San Lin, CEO of Sense Creative Management Ltd, industry experts emphasized the importance of authenticity, originality, and freshness in creating compelling content.
Duvault, a key figure in the success of “Miraculous,” highlighted the rapid rise of the show to evergreen status in less than a decade. This success story serves as a testament to the value of investing in new talents and fresh voices to ensure a continuous stream of innovative characters and stories. According to Duvault, the cash flow into new talents is crucial for the future of the industry.
Both Miraculous and Sense Creative Management Ltd recognize the significance of finding authentic and real voices in today’s competitive landscape. Regardless of whether an intellectual property (IP) has a long-standing 50-year heritage or is a recent launch, the key to success lies in the authenticity, freshness, and originality of the content.
The panel discussion shed light on the dynamic nature of the entertainment industry and the importance of staying ahead of the curve by embracing new voices and ideas. As the industry continues to evolve, companies like Miraculous and Sense Creative Management Ltd are paving the way for a new era of storytelling that resonates with audiences worldwide.
In conclusion, the key to success in the entertainment industry lies in embracing authenticity, originality, and freshness. By investing in new talents and nurturing fresh voices, companies can ensure a steady stream of innovative content that captivates audiences and drives success in an ever-changing landscape.
