Meta introduces Oakley AI smart glasses that start at $399
Meta has recently announced a groundbreaking partnership with Oakley to launch a new line of AI-powered smart glasses. The Oakley Meta HSTN glasses are designed for athletes and sports enthusiasts, promising to revolutionize the way we approach performance and everyday activities.
These high-tech smart glasses are the result of Meta’s collaboration with EssilorLuxottica, the same brand that helped launch Meta’s first AI sunglasses with Ray-Ban in 2021. With a starting price of $399, the Oakley Meta HSTN glasses combine Oakley’s signature style with Meta’s cutting-edge technology.
The glasses feature small cameras that allow users to record videos hands-free, Bluetooth speakers for listening to music and podcasts on the go, and the ability to send and receive text messages and make calls. Each pair comes equipped with a personal AI assistant that responds to commands starting with “Hey Meta.” In a teaser video, former NBA player J.R. Smith is seen using the glasses on the golf course, asking Meta about the wind conditions.
To promote the new smart glasses, Meta has enlisted the help of popular sports figures such as World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes. The advertising campaign aims to showcase the glasses’ versatility and performance-enhancing features, making them a must-have accessory for athletes and sports enthusiasts alike.
The Oakley Meta HSTN glasses are set to launch this summer, offering a new category of performance AI glasses that are sure to take the world of wearable technology by storm. Stay tuned for more updates on this exciting collaboration between Meta and Oakley.
This article was written by Mary Cunningham, a reporter for CBS MoneyWatch with a background in journalism and a passion for covering business and finance news. Her experience includes working at “60 Minutes,” CBSNews.com, and CBS News 24/7 as part of the CBS News Associate Program.
