MFF & Co, Globo Ally for North American Remakes of Hit Telenovelas
MFF & Co, an international entertainment studio based in Los Angeles, has announced a groundbreaking partnership with Brazilian TV giant Globo to adapt a selection of popular Brazilian telenovelas for North American audiences. This collaboration will involve developing English-language adaptations of hit Globo shows with the aim of introducing them to U.S. viewers through various distribution channels such as studios and streaming services.
The initial slate of telenovelas to be adapted includes titles like “Empire,” which won an International Emmy for Best Telenovela in 2015. This story follows a heartbroken millionaire fighting to maintain control of his jewelry empire. Another title, “Belíssima,” is a tale of women’s empowerment that was a massive hit on Globo, capturing a 48% audience share.
“The Other Side of Paradise” revolves around a young woman seeking revenge after being wrongfully confined to a psychiatric ward by her mother-in-law. The most recent addition to the slate, “All the Flowers,” is described as a classic melodrama with a thriller-like pace, reminiscent of Netflix’s hit series “Who Killed Sara?”
These telenovelas were created by renowned Brazilian writers such as Aguinaldo Silva, Silvio de Abreu, Walcyr Carrasco, and João Emanuel Carneiro, who are known for crafting captivating and dramatic storylines. The adaptations for the North American audience will be led by Miura Kite, the president of global content at MFF & Co, who brings a wealth of experience in producing high-quality television content.
The driving force behind this partnership is the universal appeal of Brazilian storytelling and the creative legacy established by Globo. Estela Renner, the showrunner, director, and co-founder of MFF & Co, emphasized the power of these narratives to transcend cultural boundaries and connect with audiences on a global scale. Globo’s head of international business and co-productions, Angela Colla, highlighted the strength of their telenovelas in captivating audiences worldwide.
In addition to the telenovela adaptations, MFF & Co has also invested in Joanna Natasegara’s production company, Violet Films, known for producing acclaimed documentaries like “White Helmets” and “Virunga.” This strategic move further solidifies MFF & Co’s commitment to delivering diverse and compelling content to audiences across different genres.
Overall, the partnership between MFF & Co and Globo represents a significant step towards bringing Brazilian storytelling to new markets and showcasing the rich cultural tapestry of Brazil to international audiences. With a lineup of compelling telenovelas and experienced creative talent at the helm, this venture is poised to make a lasting impact on the North American entertainment landscape.
