NFL, Crocs kicking off a multi-year licensing deal starting this season
NFL fans have a new way to show their team spirit starting September 18, as shoe company Crocs and the NFL have teamed up to launch a new collection of NFL-themed footwear. This collaboration comes as a result of a multi-year licensing agreement between the two parties, with the collection set to debut just two weeks after the start of the NFL season.
The NFL x Crocs Collection will feature a range of NFL-themed Crocs and decorative charms, known as Jibbitz in the Crocs world. The collection aims to combine the comfort and ease of Crocs with the excitement and passion of NFL fandom.
Ryan Samuelson, vice president of consumer products at the NFL, expressed excitement about the partnership, stating, “The Crocs brand has made a significant impact on footwear culture with their shoes becoming synonymous with ease and comfort.”
The NFL x Crocs Collection will feature the bestselling Classic Clogs, which will include “team-centric elements” such as team colors, mascots, and logos. The collection will range in price from $79.99 to $84.99, with Jibbitz featuring team logos priced at $4.99.
Initially, the collection will include footwear for 14 teams, with plans to expand to include all 32 teams in the future. Consumers can purchase items from the NFL x Crocs Collection starting September 18 from NFLshop.com, Crocs.com, Dick’s Sporting Goods, Fanatics, and select retailers.
The teams set to have their own Crocs in the initial rollout include the Buffalo Bills, Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Denver Broncos, Detroit Lions, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Miami Dolphins, Minnesota Vikings, Pittsburgh Steelers, Philadelphia Eagles, and San Francisco 49ers.
