One Second Wow’ Docu-Reality Series Launched by i&u Studios
i&u Studios, a leading German production company under the Leonine Studios umbrella, has recently introduced a new docu-reality series titled “Brabus: One Second Wow” in partnership with the renowned luxury automotive brand Brabus.
Based in the Ruhr region of Germany, Brabus is renowned for its development of supercars and automotive enhancements. The series, set to premiere on Prime Video in spring 2026, aims to combine the intensity of a corporate documentary with the narrative dynamics of global lifestyle reality formats. It is designed to cater to car and design enthusiasts, as well as fans of high-quality, character-driven premium documentary series.
The show will follow CEO Constantin Buschmann, a young entrepreneur carrying forward the legacy of his father, Bodo Buschmann. Alongside his team and partner Mili Umicevic, Constantin is steering the family business into the future in its second generation. Viewers will get an inside look at the challenges of juggling corporate success, brand cult, and personal life, offering a glimpse beyond the Brabus showroom.
“Brabus: One Second Wow” promises personal insights into the lives of the management team, showcasing the blend of hard work, jet-set lifestyle, and international events from Beverly Hills to Milan. The series will feature appearances by celebrity customers and business partners from Europe and the U.S., adding to the allure of the show.
Christian Meinberger, managing director of i&u Studios and producer of the series, expressed pride in the unique narrative style of “Brabus: One Second Wow.” The show combines the depth of a brand-driven documentary series with the immediacy and lightness of a personality-driven lifestyle series, offering rare glimpses into the private lives of the individuals behind Brabus.
Meinberger highlighted the significance of the collaboration, emphasizing that the partnership marks the beginning of a long-term relationship along the extensive Leonine Studios value chain. The series aims to inspire a wide audience with the captivating world of the family-owned company Brabus, showcasing its fascinating products, strong personalities, and five decades of international success.
With its groundbreaking format and comprehensive access to the inner workings of Brabus, “One Second Wow” promises to be a captivating and insightful series for viewers. Stay tuned for its premiere on Prime Video to witness the behind-the-scenes story of this iconic luxury brand.
