OpenAI starts testing ads in free version of ChatGPT

OpenAI’s ChatGPT has introduced a new feature for its free users – ads. This move comes as the company aims to monetize its popular chatbot platform while offering a free version to users. Users who opt for the “free” or “go” subscription tiers will now see ads while using ChatGPT. The “Go” plan, which costs $8 per month, will also include ads.

In a statement released on Monday, OpenAI announced that it is testing ads with ChatGPT users in the U.S. The company had previously mentioned its plans to pilot ads in January as part of its strategy to generate revenue from the platform. However, users who subscribe to Plus, Pro, Business, Enterprise, or Education tiers will not be shown ads.

OpenAI has assured users that the presence of ads will not impact the responses generated by ChatGPT. The company is committed to maintaining the trust users place in the chatbot for important and personal tasks. Users have the option to upgrade their subscription tiers to avoid seeing ads, although free tier users can also opt out of ads with limited usage.

So how will ChatGPT ads work? The platform will clearly indicate when content is an advertisement, distinguishing it from AI-generated responses. Ads will be tailored to users’ prompt histories and other relevant factors. OpenAI explained that ads will be shown based on the topic of conversation, past chats, and interactions with ads. For instance, a user seeking recipe suggestions may be shown ads for grocery delivery or meal-kit services.

Importantly, advertisers will not have access to users’ chat histories or personal information. OpenAI has invited advertisers to sign up and promote their businesses through the ad program. This initiative aims to provide broader access to ChatGPT features while ensuring a seamless user experience.

In conclusion, OpenAI’s decision to introduce ads to ChatGPT reflects its efforts to diversify revenue streams and enhance user experience. By offering a free version with ads and premium subscription tiers without ads, the company is catering to a wider audience while maintaining the integrity of its platform.