Politico Bets on New Podcast Push to Take on TV’s Sunday News Cycle

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Politico Launches New Podcast “The Conversation” to Compete with Sunday News Programs

As the landscape of media consumption continues to evolve, Politico is making its mark with the launch of a new podcast called “The Conversation.” Led by former NBC News correspondent Dasha Burns, the show aims to challenge traditional Sunday news programs like “Meet the Press” and “Face the Nation.” With the advantage of video distribution via YouTube, Politico CEO Goli Sheikholeslami believes they have a real shot at competing directly with major broadcasters.

According to Sheikholeslami, “Our ambitions are not small. We do think we can, and we should, compete with other big players in this area. And I do think that having YouTube as a platform really does allow you to compete directly with the broadcasters in this day and age.” The presence of Jonathan Greenberger, a former ABC News executive, further strengthens Politico’s position in the political news landscape.

“The Conversation” is just one of several new podcasts that Politico is launching as part of a larger investment in audio and video content. With the addition of executives like Ben Reininga and Haley Thomas, the company is gearing up to expand its reach and engage with a broader audience.

While traditional Sunday talk shows have long been a staple of the news cycle, modern consumers are increasingly turning to digital platforms for their news. With a preference for video podcasts and short-form audio programs, Politico is adapting to meet the changing needs of its audience.

Politico’s commitment to innovative content extends beyond “The Conversation.” With podcasts like “The Playbook Podcast with Jack Blanchard and Dasha Burns” and upcoming shows like “Corridors with Rachael Bade,” the company is diversifying its offerings to cater to a wide range of interests.

As Sheikholeslami notes, podcasts offer a unique opportunity to engage with audiences in a more immersive and in-depth way. By providing longer conversations and breaking away from traditional formats, Politico is able to connect with its audience on a deeper level.

Overall, Politico’s goal is not just to attract new viewers, but to better serve its existing audience of policymakers and lawmakers. By offering a variety of content formats, including podcasts, the company aims to enhance the user experience and provide valuable insights to its dedicated followers.