Prabhas’ ‘Salaar’ Tops Nielsen Indian Mobile Streaming Charts
Prabhas‘ blockbuster action film, “Salaar: Part 1 – Ceasefire,” has taken the Indian mobile streaming platforms by storm in March 2025, claiming the top spot in Nielsen’s Mobile Audience Measurement report. The movie, directed by Prashanth Neel, is currently available for streaming on JioHotstar and has resonated with viewers across the country, showcasing the growing demand for multilingual content.
The Nielsen report, which monitors viewership patterns on major streaming platforms like Prime Video, JioHotstar, Netflix, and others, sheds light on the diverse content landscape in India. Regional productions and international offerings are both thriving, catering to the varied preferences of audiences. The rankings are based on data collected from Android users aged 18-45 in urban markets with populations exceeding 100,000.
JioHotstar emerges as a dominant force in the streaming arena, securing multiple positions in the top 10 movies list as well as in original and non-original series categories. The platform’s extensive content library and strategic positioning have propelled it to the forefront of India’s competitive streaming market.
In the original series segment, MX Player’s “Aashram” continues to reign supreme, followed closely by JioHotstar’s “Thukra Ke Mera Pyaar.” Netflix’s Korean drama “When Life Gives You Tangerines” makes a notable appearance in the third spot, indicating the platform’s successful foray into Korean content for Indian viewers. Meanwhile, the enduring popularity of Netflix’s “Stranger Things” underscores the global appeal of the series.
Non-original series rankings are dominated by popular television shows like “MTV Roadies” and Indian soap operas “Yeh Rishta Kya Kehlata Hai” and “Anupama” on JioHotstar. HBO’s epic fantasy series “Game of Thrones” also finds a place in the top 10, showcasing the enduring popularity of premium Western content in the Indian market.
The Nielsen data encompasses viewership trends in metro, mini-metro, Tier 1, and Tier 2 cities, with rankings based on a composite metric that considers both reach and time spent. The focus is on users from demographic segments A, B, and C, who are key drivers of streaming consumption in urban India.
India’s mobile-first entertainment market continues to fuel the growth of streaming platforms, with PwC research indicating that a significant portion of Indians spend their time on entertainment and media apps on mobile phones. The country’s status as the second largest internet market underscores the importance of mobile internet users, making Nielsen’s mobile-centric measurement approach all the more relevant.
As viewership patterns evolve and streaming platforms continue to diversify their content offerings, the Indian entertainment landscape is poised for further growth and innovation in the digital space.
