Serena Williams invests in women’s basketball league Unrivaled, now valued at $340 million

Serena Williams, the legendary tennis player, is now making moves in the world of basketball. The retired sports star has recently invested in the women’s 3-on-3 basketball league, Unrivaled, which is now valued at an impressive $340 million. This investment was made through Serena Ventures, her early-stage venture capital firm, during the league’s Series B investment round.

Joining Williams in this investment venture is another sports icon, former FIFA World Cup champion Alex Morgan, through her Trybe Ventures. The participation of tennis legend Billie Jean King and other notable sports figures has also added prestige to the league’s growth. Bessemer Venture Partners, a prominent venture capital firm, led the investment round, further solidifying Unrivaled’s position in the sports industry.

Unrivaled prides itself on offering players the highest average salary in the history of professional women’s sports leagues. The league was initially created as a way for WNBA players to earn income during the offseason without having to play overseas. With its second season set to kick off in January 2026, Unrivaled is poised for further success and growth.

Serena Williams, known for her incredible success in tennis with 23 Grand Slam titles, has a net worth estimated at $350 million, according to Forbes. She established Serena Ventures in 2017 to venture into the world of early-stage investments. In a 2024 interview with the New York Times, Williams expressed the challenges and rewards of investing in startups, acknowledging the high failure rate in such endeavors.

Despite the risks involved, Williams remains committed to supporting innovative companies and entrepreneurs. Her involvement in Unrivaled’s investment round demonstrates her dedication to empowering women in sports and promoting diversity in the industry.

Megan Cerullo, a New York-based reporter for CBS MoneyWatch, covered this exciting development in the sports world. With her expertise in small business, workplace, healthcare, consumer spending, and personal finance topics, Cerullo provides valuable insights into the intersection of sports and finance. Her reporting on Serena Williams’ investment in Unrivaled showcases the growing opportunities for women in sports entrepreneurship.

As Unrivaled continues to thrive and expand, Serena Williams’ investment marks a significant milestone in her post-tennis career. By supporting women’s basketball and contributing to the league’s success, Williams is leaving a lasting impact on the sports industry and inspiring the next generation of athletes and investors.