Skimpy uniforms are out, modesty is in as Hooters founders take back control of chain
The Founders of Hooters Take Back Control and Plan to Restore the Chain’s Original Vibe
The Florida businessmen behind the creation of Hooters over 40 years ago have regained full control of the chain. They are committed to bringing back the 1980s beach-bar atmosphere and replacing the current revealing waitress uniforms with the iconic and more modest server outfits.
The founders, operating as Hooters Inc., announced on Monday that they have completed the purchase of Hooters of America, resolving months of bankruptcy issues that led to the closure of several restaurants.
Neil Kiefer, the 73-year-old lawyer now in charge of the brand, stated that their aim is to move away from the revealing attire, saying, “I don’t think you’re going to see a bunch of butt cheeks hanging out.”
He also mentioned plans to ditch the bikini-style shorts in favor of the original orange jogging shorts that made the restaurant famous.
“We’re not just acquiring restaurants — we’re taking back the Hooters name to show the world who we really are,” Kiefer said in a statement.
“Our vision is about more than great food and service. It’s about bringing people together, making memories, and ensuring that Hooters remains a place where everyone feels welcome.”
The founders are calling their revival plan a “re-Hooterization” of the brand, focusing on simplified menus, upgraded ingredients, and a return to the chain’s family-friendly roots.
Hooters Inc. and Hoot Owl Restaurants LLC will have control over approximately 140 domestic restaurants and 60 overseas locations, totaling around $700 million in systemwide sales.
The group has already begun equipment upgrades and remodeling work at their locations across the country.
This change marks a significant shift for a brand that faced challenges such as inflation, high debt, and changing consumer preferences.
Private equity investors who managed Hooters of America filed for bankruptcy protection earlier this year after closing several stores. Kiefer, associated with the chain since 1992, has been vocal about reversing image decisions he deemed inappropriate.
One such decision was the introduction of micro “wedgie” shorts in 2021, which received backlash from both staff and customers.
The new management underlines that all restaurants will embrace the original Hooters style while retaining the brand’s playful identity, catering to families and longtime fans.
