Starbucks adding new protein lattes and cold foams this month. Here’s what to know.

Starbucks is jumping on the protein bandwagon with the launch of a new line of lattes and cold foams, as part of their efforts to modernize their menu. The Seattle-based coffee chain announced that starting on September 29th, they will be introducing protein cold foams and protein lattes to their menu. The cold foam, which can be added to coffee, tea, or Starbucks Refreshers, will add approximately 15 grams of protein to a grande drink. The lattes, made with protein-boosted milk, will contain between 27 to 36 grams of protein.

This new menu addition comes as Starbucks aims to boost sales following a revenue slowdown last year. Under the leadership of CEO Brian Niccol, Starbucks has implemented a “Back to Starbucks” plan to attract back customers. Tressie Leiberman, Starbucks global chief brand officer, expressed confidence that the new protein drinks will resonate with their customers.

The trend of protein-rich drinks and foods has been gaining popularity due to their perceived health benefits, such as helping with muscle-building and providing extra nutrition. According to Innova Market Insights, the market for high protein drinks has increased by 122% from 2020 to 2024. The protein shake market is now valued at $6 billion, showcasing the growing consumer interest in protein-fortified products.

Starbucks’ new protein drinks will include a variety of cold foam flavors such as banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, brown sugar, and plain protein cold foam. Additionally, they will be introducing pumpkin and pecan protein cold foams to complement their popular fall menu. The lattes will be made with milk blended with protein powder for an added protein boost.

Customers can expect the new protein drinks to be available at Starbucks, although pricing details have not been disclosed. For reference, a regular grande iced latte at Starbucks currently costs $5.95 before tax. Customers will also have the option to request 2% milk blended with protein powder in other milk-based drinks like regular lattes, iced shaken espresso, and coconut milk Refreshers.

The launch of these new protein drinks and cold foams follows Starbucks’ successful pilot of a banana-flavored protein cold foam at select U.S. locations earlier this year. As consumer demand for protein-rich products continues to grow, major brands like General Mills and PepsiCo are also expanding their protein offerings to capitalize on this trend.

In conclusion, Starbucks’ entry into the protein craze with their new line of lattes and cold foams reflects the evolving consumer preferences towards healthier and protein-rich options. With the launch of these new products, Starbucks aims to cater to the growing demand for protein-packed beverages and stay competitive in the ever-changing food and beverage industry.