Stranger Things 5 Product Tie-Ins Include Lego Icons Creel House Set
Netflix is going all out for the release of “Stranger Things 5” with an array of consumer products and brand partnerships, making it their largest such program to date. The fifth and final season of the popular series has been split into three parts, with the first four episodes premiering on Nov. 26. To celebrate the conclusion of the show, Netflix is launching an extensive collection of “Stranger Things” merchandise including apparel, accessories, toys, home goods, food, and books.
One of the standout products in the lineup is the Lego Icons Stranger Things: The Creel House Set. This set is the largest Stranger Things Lego set to date, with 2,593 pieces. It is a replica of the Creel House, the eerie focal point of supernatural occurrences in Hawkins, Indiana. The set includes 13 minifigures of characters from the final season and features an open-back design with seven furnished rooms and Easter eggs from all five seasons of Stranger Things.
The Lego Icons Stranger Things: The Creel House set will be priced at $299.99 and will be available for Lego Insiders loyalty program members starting Jan. 1, 2026, with general availability on Jan. 4 at lego.com/strangerthings and in Lego Stores. Customers who purchase the set between Jan. 1-7 will receive the Lego Icons Stranger Things: WSQK Radio Station set as a gift with purchase, complete with Joyce and Hopper minifigures.
Creators of Stranger Things, Ross and Matt Duffer, expressed their excitement about the Lego set, stating, “We grew up obsessed with the Lego brand, so seeing Stranger Things rebuilt in bricks is honestly surreal. Bringing the Creel House to life in this way feels like the perfect celebration of the world and the fans who made it all possible.”
In addition to the Lego set, Netflix has curated a wide range of “Stranger Things 5” merchandise and partnerships across various categories including toys, books, collectibles, apparel, lifestyle accessories, home goods, games, and food and beverage. Partnerships with retailers like Target, Walmart, and Hot Topic will offer exclusive items tied to the show along with immersive in-store experiences.
Netflix has also collaborated with brands like Gatorade and Doritos for ad campaigns rooted in a “time travel” mission, featuring revived classic logos, packaging, and products that evoke the 1980s era portrayed in the show. These partnerships aim to immerse fans in the world of “Stranger Things” and create a nostalgic experience tied to the beloved series.
Overall, the extensive lineup of merchandise and partnerships for “Stranger Things 5” showcases Netflix’s commitment to providing fans with unique and engaging ways to connect with the show as it reaches its final chapter. With a mix of collectibles, apparel, and food collaborations, the brand is sure to delight fans of the series and bring the world of Hawkins to life in new and exciting ways.
