Swerve TV Debuts FAST Channel Devoted to Women’s Sports
Swerve TV, a media company known for its free, ad-supported streaming services in the U.S. and Canada, has recently introduced Swerve Sports to cater to sports fans who are passionate about women’s sports. The launch of Swerve Sports on platforms like The Roku Channel and Pluto TV brings more than 30 content and distribution partners on board. Additionally, Swerve TV also operates Swerve Combat, focusing on combat sports and featuring over 200 live events annually.
Christy Tanner, the chair of Swerve TV, expressed excitement about Swerve Sports, stating, “We’re giving fans what they want – more women’s sports, free, live-streaming, 24/7.” The platform aims to provide a wide array of content showcasing women athletes and their impact on the world of sports. Partnerships with organizations like Athletes Unlimited Pro Volleyball, Athletes Unlimited Pro Basketball, and Women’s Football Alliance ensure a diverse range of programming for viewers.
The lineup on Swerve Sports includes live games, highlights, series, and films highlighting the achievements of women in sports. Collaborations with renowned entities such as Red Bull, Professional Fighters League, and Stihl Timbersports promise an engaging viewing experience for sports enthusiasts. The platform aims to celebrate the achievements of women in sports and contribute to the advancement of women’s athletics.
Behind Swerve TV’s innovative approach are seasoned media executives who bring a wealth of experience to the table. With individuals like Steve Shannon, who played a key role in Roku’s content and advertising business, and Amy DuBois Barnett, Rich Battista, and others serving on the board of advisors, Swerve TV is well-equipped to drive innovation in the world of streaming sports content.
In conclusion, Swerve Sports is set to revolutionize the way fans consume women’s sports content, offering a diverse range of programming on a free, ad-supported platform. With a focus on showcasing the talent and achievements of women athletes, Swerve Sports is poised to become a go-to destination for sports fans looking to support and celebrate women in sports.
