Terence Crawford vs Canelo Alvarez Draws 41 Million Viewers on Netflix
Terence Crawford’s recent victory over Saúl “Canelo” Álvarez garnered significant attention on the popular streaming platform Netflix. The highly anticipated bout, which took place at Allegiant Stadium in Nevada on September 13th, attracted a substantial audience, with an average minute audience (AMA) of 36.6 million Live+Same Day viewers according to data from VideoAmp and Netflix. This number increased to 41.4 million viewers in Live+1, with the U.S. audience alone accounting for 20.3 million viewers in Live+Same Day.
The event reached a peak of 24 million concurrent streams and secured the number one spot on Netflix in 30 countries, including the United States, Mexico, the United Kingdom, Australia, and Canada. This impressive viewership solidifies the popularity and global appeal of the boxing match between Crawford and Álvarez.
Comparatively, previous boxing events on Netflix have also captured the attention of audiences worldwide. The 2024 match between Mike Tyson and Jake Paul, Netflix’s first venture into live boxing, garnered an impressive AMA of 108 million viewers and peaked at 65 million concurrent streams. More recently, the third encounter between Katie Taylor and Amanda Serrano in July drew an AMA of 6 million viewers.
In the headline bout, Crawford emerged victorious over Álvarez by unanimous decision after 12 rounds, claiming the undisputed super middleweight championship. The event saw a live attendance of 70,482 spectators, generating a substantial $47 million gate, as reported by Netflix.
The main card also featured other exciting matchups, including Callum Walsh’s win over Fernando Vargas Jr. and Mohammed Alakel’s victory against Travis Kent Crawford, both decided by unanimous decisions. Christian M’billi and Lester Martinez fought to a split draw in a super middleweight bout, adding to the night’s entertainment.
Beyond boxing, Netflix’s live sports programming extends to include the NFL Christmas doubleheader and the weekly broadcast of WWE’s “Monday Night Raw.” The latter has consistently ranked in the Netflix global Top 10 since its debut on the platform in January 2025, showcasing the platform’s commitment to offering a diverse range of live sports content to its viewers.
With Crawford’s impressive victory and the success of the event on Netflix, the platform continues to establish itself as a go-to destination for fans of live sports and entertainment. Stay tuned for more thrilling matchups and events to come on Netflix’s ever-expanding sports programming lineup.
