Want to watch Super Bowl 2026 commercials early? These ads are already live.

The upcoming Super Bowl LX in 2026 is not just a football game but also a battleground for advertisers to showcase their creativity and win over the hearts of millions of viewers. With top brands spending millions on 30- and 60-second commercials, the stakes are high both financially and reputationally.

Ad spots during the Super Bowl this year are priced at a whopping $10 million for a 30-second slot, making it a lucrative but competitive arena for advertisers. Companies like Budweiser, Pepsi, Ro, and Fanatics Sportsbook are gearing up to grab the audience’s attention with their creative and entertaining commercials. Many advertisers are focusing on humor to provide a light-hearted break for viewers amidst concerns about the economy and political polarization.

Celebrities are also playing a significant role in this year’s Super Bowl ads, with stars like Peyton Manning, Post Malone, and Sabrina Carpenter making appearances in various commercials. Advertisers are either pre-releasing their ads or teasing them to build anticipation among viewers.

One of the highly anticipated commercials is Bosch’s teaser featuring Food Network star Guy Fieri, where his iconic bleached hair undergoes a transformation. Bud Light’s ad, titled “Keg,” reunites musician Post Malone, Peyton Manning, and comedian Shane Gillis in a humorous wedding scenario. Budweiser’s “American Icons” commercial featuring Clydesdale horses is predicted to be a fan favorite.

Dunkin’ is teasing its ad with two teasers starring Ben Affleck, aiming to tap into nostalgic Y2K vibes. Online betting company Fanatics Sportsbook’s commercial features Kendall Jenner placing a million-dollar bet on the Super Bowl.

Other brands like Hellmann’s, Hims & Hers, Instacart, Michelob ULTRA, Nerds, Novartis, Oakley Meta, OIKOS, Pepsi, Pringles, Raisin Bran, Ramp, Ritz, Ro, Rocket, Skechers, Squarespace, Toyota, and TurboTax are also gearing up to entertain and engage viewers during the Super Bowl.

With a mix of humor, celebrity appearances, and emotional storytelling, this year’s Super Bowl commercials are set to be a highlight of the event. Stay tuned on Feb. 8 to catch these exciting ads and witness the creativity and innovation of some of the world’s top brands.