When is HBO Max Coming to the UK? Launch, Shows, Rumoured Pricing & Plans

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For many years, UK viewers have enjoyed most HBO content through Sky and Now’s Entertainment Membership, with a few exceptions like the popular comedy series Hacks. However, recent speculation about the global expansion of HBO Max has raised questions about its arrival in the UK.

It has been confirmed that HBO Max will launch in the UK in early 2026. While the exact month is still unknown, many are speculating that it could be as early as January 2026, coinciding with the departure of Friends from Netflix UK. Friends has been a major draw for viewers and Warner may want to capitalize on its popularity by launching HBO Max soon after.

When will HBO Max launch in the UK?

Warner has announced that HBO Max UK will launch in early 2026, with more details to follow.

As for the availability of HBO Max in the UK, Sky has confirmed that the cheapest ad-supported tier will be offered to Sky TV customers at no extra charge, similar to Paramount+. This deal will also extend to Now Entertainment Membership subscribers.

How will HBO Max launch in the UK?

For Sky and Now customers, HBO Max will be available as a free add-on with the ad-supported tier. Standalone subscriptions will also be offered, including a Premium ad-free tier that can be accessed through the HBO Max website or app.

How much will HBO Max cost in the UK?

While Warner has not disclosed the UK pricing for HBO Max, in the US, the service offers three tiers with varying features and prices. It is expected that the UK pricing will be adjusted accordingly.

Will Sky and Now customers be able to get HBO Max ad-free?

Currently, Sky and Now customers will have access to the ad-supported tier of HBO Max for free. It is unclear if an option to upgrade to a premium ad-free tier will be available to them.

Will I still be able to watch HBO shows via Sky?

Even after the launch of HBO Max, viewers will still be able to watch HBO shows via Sky. Existing and upcoming shows will continue to be available on Sky Atlantic and on-demand platforms until the end of 2025.

If you are considering subscribing to HBO Max, you’ll have to wait until early 2026 for its launch. In the meantime, you can explore the options offered by Sky and Now to access HBO content.