Why It Feels Like Everyone Suddenly Has a ‘Side Hustle’

4 1 minute read

Side hustles have become increasingly popular in recent years, with 72% of workers in the U.S. either having a side hustle or considering pursuing one, according to SurveyMonkey’s 2025 study on workplace culture and trends. The main drivers for finding a side gig include saving for a specific goal and needing extra income to cover rising living costs.

Rising living costs are a significant factor pushing people towards side hustles, as the extra income can help cover expenses and allow for early saving and investing. This is particularly important for those who are not yet in their peak earning years. However, even older adults can benefit from part-time side gigs to supplement their income, especially as Social Security may not be enough to rely on solely in retirement.

Retirees can also find purpose and fulfillment through side hustles after leaving full-time work. Part-time gigs with flexible hours, such as tutoring, tour guiding, or pet sitting, can offer a sense of fulfillment and keep retirees engaged in meaningful activities.

When it comes to finding a side hustle, it’s essential to leverage your professional skills and expertise. By identifying skills that can be monetized for a few hours per week, you can align yourself with opportunities that match your skillset and interests. Websites like Upwork, Fiverr, and TaskRabbit can help you find jobs that align with your expertise, while local community platforms like Facebook groups and Nextdoor can also be valuable resources for finding side gig opportunities.

In conclusion, side hustles have become the new normal for many Americans looking to supplement their income, save for the future, or find purpose in retirement. By leveraging your skills and interests, you can find a side hustle that not only provides financial benefits but also personal fulfillment. Whether you’re looking to earn extra cash or stay engaged in meaningful work during retirement, there are plenty of opportunities to explore in the world of side hustles.