Will Poulter, Victoria Justice, Alicia Hannah-Kim in ‘K-Drama Day’ Ad

Rakuten Viki, a prominent regional entertainment streaming platform in Asia, is setting its sights on expanding into English-speaking markets with its latest promotional campaign, “K-Drama Day.” This campaign, which runs from now through September 30, aims to showcase the platform’s curated selection of Korean dramas and encourage pop culture fans to explore their offerings.

Viki, known for its free and subscription-based streaming options, is available on various connected TV platforms such as Samsung and LG. The company’s decision to target U.S. viewers with the “K-Drama Day” campaign reflects the growing popularity of Korean-language serial dramas worldwide. With Korean dramas finding success on platforms like Netflix, Disney+, Tubi, and Roku, Viki is capitalizing on this trend by highlighting its extensive collection of K-dramas.

In a recent ad spot featuring actors Will Poulter, Victoria Justice, and Alicia Hannah-Kim, the trio humorously discuss the brand name “Viki,” likening it to the name “Vicky.” Poulter explains to Justice that Viki is the original streaming platform for Asian dramas, sparking a conversation about the appeal of K-dramas.

The ad spot focuses on Poulter and Hannah-Kim introducing Justice to popular K-drama series like “Lovely Runner,” “Study Group,” “Train to Busan,” “The First Night with the Duke,” and “Reborn Rich.” Karen Paek, VP of marketing at Rakuten Viki, expressed excitement about the global growth of K-Drama Day and the collaboration with the three actors to spotlight the fandom of K-dramas.

As part of the Rakuten Group, a Tokyo-based conglomerate with diverse interests in retail, services, technology, and media, Rakuten Viki operates with a team of over 30,000 employees in 30 countries. The company’s headquarters are located in San Mateo, California.

The “K-Drama Day” campaign not only provides free access to fan-favorite series but also includes giveaways with notable partners to enhance the celebration of K-dramas worldwide. Rakuten Viki’s mission is to spread the joy of K-dramas to audiences globally, solidifying its position as a leading destination for Asian entertainment content.

With a strong focus on engaging English-speaking audiences and promoting Korean dramas, Rakuten Viki continues to expand its presence in the competitive streaming market. The platform’s strategic approach to content curation and marketing initiatives underscores its commitment to delivering high-quality entertainment experiences to viewers around the world.