Youtube to Have a Major Presence at Mipcom for 20th Anniversary

YouTube is set to make its debut at the prestigious Mipcom Cannes event, showcasing a range of activations to celebrate its 20th anniversary. This marks a significant move for YouTube as it joins the international television showcase for the first time.

Mipcom Cannes is focusing on highlighting the creator economy, which will be the central theme of the 41st edition. YouTube’s presence at the event will include the YouTube Space at the Palais des Festivals, a keynote by Pedro Pina, the VP of YouTube EMEA, as well as daily workshops and hosted events.

In line with the theme of the creator economy, Mipcom will host various events involving digital creators, television producers, platforms, and distributors. The event will feature the first local edition of BrandStorytelling, previously held at the Sundance Film Festival, attracting over 450 participants. Additionally, Mipcom will expand on the launch of the innovation lab from the previous year, introducing a theatre, networking, and demo space at the Palais des Festivals, with panels covering topics such as AI, FAST, streaming, and connected TV. A new workshop series with YouTube will also cover audience engagement, monetization strategies, and content formats.

Pedro Pina expressed the significance of the partnership with Mipcom Cannes, stating that it marks a milestone as YouTube celebrates its 20th anniversary. He emphasized the strategic importance of strengthening international TV collaborations and showcasing YouTube’s support for media companies in the ever-evolving landscape of content consumption.

Lucy Smith, the director of Mipcom Cannes and Mipjunior, highlighted 2025 as the year of the ‘global creator economy,’ making it fitting for the event to welcome YouTube. She emphasized the event’s unique position in creating a global platform in Cannes each October, bringing together content creators, digital studios, platforms, brands, and key players in television and streaming entertainment from around the world.

Mipcom Cannes is scheduled to take place from October 13-16, offering a platform for industry professionals to connect, collaborate, and explore the latest trends and innovations in the world of television and digital content.