Coco Gauff Pacts With Religion of Sports for Content Production
Tennis sensation Coco Gauff has joined forces with Religion of Sports in a groundbreaking partnership aimed at producing compelling branded content. Gauff, along with her family’s media company IROC, will collaborate with Religion of Sports to create a variety of projects, including short-form digital content, branded campaigns, unscripted series, and long-form storytelling. Working alongside ROS creative executives Victor Buhler, Chelsea Marotta, and Jonathan Schaerf, IROC will focus on developing and supporting media ventures that highlight the personal stories of athletes and the emotional journey of striving for greatness.
Gauff expressed her enthusiasm for the partnership, stating, “Storytelling has always been my way of connecting — sharing who I am beyond wins and losses. With IROC, my family and I set out to amplify underrepresented voices and merge my passion for storytelling with brand partnerships. Teaming up with ROS, who’ve brought so many athletes’ stories to life, lets us dream bigger and make those stories resonate.”
Religion of Sports has a track record of producing acclaimed sports-centric series such as “Tom vs Time,” “Greatness Code,” and “Man in the Arena: Tom Brady.” The company has worked closely with top-tier athletes like Serena Williams, Stephen Curry, and Simone Biles to bring their stories to the screen. Ameeth Sankaran, CEO of Religion of Sports, emphasized the power of storytelling in capturing the essence of athletes like Coco Gauff, stating, “Partnering with IROC gives us the opportunity to build something truly generational, rooted in Coco’s vision and voice, and reflective of a new era of athlete-driven storytelling.”
The partnership between Gauff and Religion of Sports will focus on creating original content that resonates with audiences and reflects the values and voices of Gen Z athletes and changemakers. Their first project together will be a commercial campaign for Naked Juice, with plans for future original series in the pipeline. Gauff, who made a significant impact in the tennis world by winning her first Grand Slam title at the 2023 U.S. Open, launched Coco Gauff Enterprises earlier this year in partnership with WME. IROC operates as a subsidiary of Coco Gauff Enterprises, further solidifying Gauff’s commitment to expanding her media presence and sharing her story with the world.
The collaboration between Coco Gauff and Religion of Sports marks an exciting new chapter in athlete-driven storytelling, bringing together creativity, ambition, and a shared passion for authentic storytelling. Stay tuned for more updates on their upcoming projects and the impact they will have on the world of sports entertainment.
