John Turturro Stars In Fox Sports “Big Noon Saturday” Campaign
Fox Sports has recently unveiled a new and innovative campaign for their “Big Noon Saturday” college football game of the week, featuring acclaimed actor John Turturro. The campaign, titled “It All Goes Down At Noon,” is currently live on all Fox Sports social media platforms.
In this creative campaign, Turturro takes on the role of an obsessive college football fanatic, showcasing his passion for the sport in various videos. From his lair in Michigan’s Jumbotron, Turturro energetically watches games, provides commentary on the sport and season, and even engages in some over-the-top antics as an enthusiastic fan.
Speaking about his involvement in the campaign, Turturro expressed his excitement, saying, “As a passionate sports fan who suffers the slings and arrows of my favorite sports teams, I enjoyed partnering with Fox Sports. We’ve all been that person – riding the highs and lows, hanging on every play. Any sports fan has felt that.”
The campaign kicked off with its first video during the Fox College Football Friday matchup between Kansas State and Arizona on September 12. Additional videos will be released on social media and as TV spots throughout the college football season, airing during various Fox Sports properties such as Fox NFL, Fox MLB, MLB Postseason, and MLB World Series. The creative concept for “It All Goes Down at Noon” was developed and written by Gary Van Dzura of Mullen Lowe and directed by Brian Billow.
Bill Battin, Fox Sports’ senior vice president of on-air promotions, shared his excitement about the campaign, stating, “This campaign represents everything we want Fox Sports to stand for – bold, authentic storytelling that connects fans, and combined with our world-class creative team, we’re delivering something that will resonate with audiences nationwide.”
John Turturro, who is currently Emmy-nominated for his role in “Severance,” brings a wealth of experience to the campaign. With previous credits including Emmy-winning performances in “Monk” and roles in acclaimed films such as “Barton Fink,” “Do the Right Thing,” and “The Big Lebowski,” as well as TV shows like “The Night Of” and “Mr. & Mrs. Smith,” Turturro’s presence adds a level of prestige to the campaign.
Fans can catch a glimpse of the Turturro/Fox Sports spot in the video below. Stay tuned for more exciting content as the “It All Goes Down At Noon” campaign continues to unfold.
