Korean IP Takes the Spotlight at Taiwan Creative Content Fest Forum
The Taiwan Creative Content Fest forum recently delved into the intricate journey of Asian stories through the modern value chain, from original IP creation to financing to global distribution. The discussion was led by Mr. Romance CEO Sean Saeyoon Shim and Yungsun Soh, senior VP and MD of A+E Global Media, Korea, a prominent figure in the international entertainment industry. The session was expertly moderated by DaMou Entertainment CEO Jayde Lin.
The conversation kicked off by exploring Korea’s webtoon ecosystem, which serves as a rich source of globally adaptable IP. Shim highlighted the advantage of webtoons being pre-tested by audiences, providing producers with a solid foundation to assess demand. He stressed the importance of creating content with international appeal, emphasizing the need for stories that resonate emotionally across borders.
Soh noted the increasing complexity of the journey from IP to screen in the face of growing global interest in Asian content. She pointed out that streaming competition and rising production costs present new challenges, underscoring the significance of partnering with like-minded individuals who share a common creative and strategic vision.
The discussion also touched on the crucial role of packaging in securing investment. Shim mentioned his reliance on informal audience feedback before engaging with financiers, highlighting the importance of breaking through the noise once a show is on a platform. Soh echoed this sentiment, emphasizing the importance of strong storytelling and marketing in capturing global audiences.
Shim cited the success of “Moving,” a Disney+ hit that took seven years to develop its debut season, as a testament to the payoff of long-term IP development. Looking ahead to the global market, he outlined two key pathways for markets with shrinking domestic demand: international co-production to mitigate risk and expand reach, and a shift towards B2C development, including the use of blockchain technology to engage audiences as micro-investors or influencers.
Despite the challenges of working within government-backed frameworks, Shim and Soh expressed optimism about the potential for pan-Asian partnerships, with Taiwan playing a significant role in pushing regional IP onto the global stage. The future looks bright for Asian storytelling as it continues to captivate audiences worldwide.
