Exclusive | The Labubu craze is so hot that even copycat versions are selling out

The Labubu craze is causing a frenzy in the toy market, with copycat versions of the popular elf dolls quickly selling out, according to The Post.

Bratziez, a new line of dolls from MGA Entertainment, have been a massive hit since their launch on Thanksgiving week, drawing inspiration from Labubus and the classic Bratz doll franchise. CEO Isaac Larian revealed that they sold 10,000 dolls in just 30 minutes, far exceeding expectations.

MGA is now racing to meet the high demand, with all dolls selling out within an hour of their release on the company’s website. Target, the exclusive retailer for Bratziez, is also facing supply shortages.

Toy Insider editor James Zahn predicts that the upcoming Toy Fair in New York City will be flooded with Labubu lookalikes, with prices ranging from $5 to $40 at retail.

Various knockoff versions of Labubus, such as Kimmon Mimon and Monster Clip, have entered the market, offering similar designs at lower prices.

Resellers have been capitalizing on the craze, with Bratziez dolls being listed on eBay for double or triple their retail price.

Target has limited purchases of Bratziez to two dolls per customer due to high demand, with reports of scalpers trying to buy out entire stocks.

The popularity of Labubus has led to the emergence of counterfeit versions known as lafufus, with Chinese authorities confiscating millions of them.

MGA has ordered an additional 1 million Bratziez dolls, set to arrive in April, marking their largest single order since the LOL Surprise craze in 2017.

However, production delays are expected due to Chinese factories slowing down for the Chinese New Year in February.

Despite challenges in production, the demand for Labubus and their counterparts continues to soar, creating a competitive and fast-paced market for toy manufacturers.