Timeline of events and what exactly happened
New York-based jeweler and social media influencer Maksud “Trax” Agadjani, the founder of TraxNYC, a luxury jewelry brand and retailer in New York City’s Diamond District, made headlines after a violent altercation with a representative of rival jewelry brand AKAY Diamonds on January 3, 2026. The incident left Agadjani injured and hospitalized, showcasing the intensity of the feud between the two jewelry giants.
The drama began unfolding on January 2, when Agadjani took to social media to call out AKAY Diamonds for allegedly engaging in fraudulent activities. He accused AKAY of posing as TraxNYC and selling customers jewelry at inflated prices. Agadjani even provided evidence in the form of a receipt from a customer who claimed to have been deceived by AKAY, believing they were purchasing a 14-karat gold bracelet when it was actually 10-karat. The customer corroborated Agadjani’s claims, stating that AKAY had misrepresented themselves as TraxNYC during the transaction.
As tensions continued to escalate, Agadjani announced his intention to confront AKAY at their booth and seek justice for himself and other customers who had been allegedly scammed. True to his word, on January 3, Agadjani stormed into the AKAY booth, demanding his money and accusing the representatives of theft. The confrontation quickly turned physical, with Agadjani and his team engaging in a brawl with the AKAY representatives, including George Akay, who spat on Agadjani during the altercation.
The situation reached a boiling point when Agadjani was seen in the hospital with bruises around his neck, claiming that AKAY’s people had attempted to strangle him with his own chain. Police were called to the scene, and George and Freddy Akay, the brothers behind AKAY Diamonds, were arrested on assault charges.
The entire incident was captured on camera from multiple angles, showcasing the intensity of the feud between TraxNYC and AKAY Diamonds. The public fallout between the two jewelry brands highlighted the competitive and often volatile nature of the luxury jewelry industry in New York City’s Diamond District.
As the dust settled on this high-profile altercation, the repercussions for both TraxNYC and AKAY Diamonds remained to be seen. The clash between these two industry giants served as a stark reminder of the cutthroat competition and rivalries that define the world of luxury jewelry in the heart of New York City.
