Non-Scripted/New Media Head, Chief Growth Officer

Longtime WME Partner Nir Caspi Joins Independent Artist Group as Head of Non-Scripted & New Media

Nir Caspi, a longtime partner at WME, has recently made the move to Independent Artist Group (IAG) as the agency’s new head of non-scripted & new media, as well as chief growth officer. With Caspi taking the reins, Hayden Meyer, who has led the alternative & factual division at IAG for the past two decades, will transition to a new senior position focused on serving key clients.

At IAG, Caspi will be responsible for overseeing the alternative & factual division while also spearheading digital media initiatives. In his additional role as chief growth officer, Caspi will be tasked with identifying new business opportunities for IAG and expanding its range of services.

“IAG CEO Jim Osborne and president Kyle Loftus expressed their excitement about Caspi’s appointment, highlighting his understanding of the evolving market and knack for empowering businesses to meet changing needs. They emphasized the agency’s focus on growth, innovation, and client opportunities, noting Caspi’s discerning taste and collaborative approach as key assets in driving the agency forward.

Caspi brings a wealth of experience in non-scripted TV, documentaries, digital media, sports, and the creator economy from his time at WME. His previous accomplishments include contributing to the success of Netflix’s “Queer Eye” reboot and overseeing its expansion into various extensions and brand collaborations.

In addition to his work with WME, Caspi has collaborated with a range of industry players such as A. Smith & Co., Bari Weiss, Breaklight Pictures, and Hodgee Films, among others. He has played a role in developing content for notable personalities and brands, showcasing his versatility and expertise across different sectors.

Reflecting on his new role at IAG, Caspi commended the agency’s commitment to strategic growth and positioning as a top alternative to larger agencies. He expressed his excitement to join the team and contribute to their continued success in the industry.

The news of Caspi’s appointment comes amidst IAG’s ongoing expansion efforts, including the recent promotion of Kyle Loftus to president. The agency is poised for further growth and development under the leadership of Osborne, Loftus, and Caspi, as they navigate the evolving landscape of the entertainment industry.

In closing, Meyer expressed his gratitude for the opportunity to build and lead the department at IAG, noting the industry shifts towards influencer-driven content. He expressed confidence in Caspi’s leadership and collaboration with the agency’s leadership team to ensure continued progress and success.