Duncan East Joins Sunset+Vine as New CEO
Sunset+Vine Welcomes Duncan East as New CEO
Global sports production company Sunset+Vine has appointed Duncan East as its new CEO, marking a significant milestone in the company’s leadership team.
East, who previously held key positions at Buzz 16 and Sky Sports, brings a wealth of experience and expertise to his new role at Sunset+Vine. His appointment reflects the company’s strategic focus on expanding its international presence and enhancing its digital offerings in the ever-evolving sports media landscape.
With offices in London, Los Angeles, Glasgow, Cardiff, and Milan, Sunset+Vine is well-positioned to deliver high-quality sports content across various platforms, including broadcast, streaming, and social media.
As the industry continues to demand innovative and engaging sports content, East’s leadership will be instrumental in driving strategic partnerships with rights holders and creating compelling live, original, and digital-native content for Sunset+Vine’s global audience.
Commenting on East’s appointment, Jeff Foulser, Chair of Sunset+Vine, expressed his confidence in East’s ability to uphold the company’s reputation as a leading innovator in sports media. Jennifer Roberts, Tinopolis Group CEO, also praised East for his commercial acumen and creative vision in shaping the future growth of Sunset+Vine.
In his new role, East is committed to expanding Sunset+Vine’s international footprint and exploring new formats and platforms to deliver world-class sports production standards. With a track record of success in overseeing flagship properties such as the Premier League and UEFA Champions League, East is well-equipped to lead Sunset+Vine into its next era of growth and innovation.
Sunset+Vine’s diverse range of services, including host broadcasting, rights holder production, and multi-platform digital content, have solidified its position as a premier sports production company. With projects such as Champions League football, tennis for Amazon Prime, World Snooker Championships for the BBC, and Crufts International Dog Show for Channel 4, Sunset+Vine continues to deliver top-tier sports content to global audiences.
The executive search for East’s role was conducted by Ibison Media, highlighting the company’s commitment to selecting top talent to drive its growth and success in the competitive sports media industry.



