United Agents Launches Unscripted Division
United Agents, a renowned London literary and talent agency representing a stellar lineup of artists such as Jessie Buckley, Kate Winslet, and Olivia Colman, is making a significant move into the unscripted entertainment realm with the launch of a dedicated division.
The newly established arm will cater to a diverse range of talents, including figures from factual and reality TV, digital-first creators, and influencers. In addition to this, the division will also extend its support to existing clients who are looking to explore opportunities in unscripted television and branded content.
United Agents emphasized that the launch of this new division is a strategic move to better align with the evolving landscape of modern entertainment, which encompasses multi-platform worlds and multi-talented artists.
The department will amalgamate United Agents’ current roster of hosts and unscripted talent, showcasing a track record of successful projects such as Steph McGovern’s “The Big Deal with Steph McGovern” on BBC, Susie Dent’s “Secret Genius” on Channel 4, and the participation of several clients in shows like “Celebrity Traitors” and “I’m a Celebrity… Get Me Out of Here.”
Among the new clients under the department’s purview are Ashley James, Nigel Ng, and Francesca Rowan-Plowden, alongside a growing list of creators like Max Fosh, Gaz Oakley, and The Squid Vids.
Leading the division will be Matt Nicholls, a seasoned professional at United Agents with a strong background in television production. The team has also welcomed Holly Hirsch from Mirador, who specializes in digitally-native talent, bridging the gap between online audiences and live comedy.
Nicholls expressed his enthusiasm for this new venture, stating, “This is a natural evolution for United Agents. We’ve long represented talent in unscripted and entertainment formats, and this new division allows us to formalize our work with even greater focus and ambition.” He further added, “I’m thrilled to have Holly on board, and together, we are committed to championing talent that is reshaping the landscape of entertainment.”
United Agents’ new division aims to collaborate closely with broadcasters, streaming platforms, and production companies to develop standout projects while nurturing the next generation of creators and presenters.
In conclusion, United Agents’ foray into the unscripted business marks a significant step towards diversifying its portfolio and staying ahead in the ever-changing entertainment industry. This move reflects the agency’s commitment to supporting talent across various genres and platforms, solidifying its position as a powerhouse in the world of talent representation.
