Los Angeles Rams unveil new uniforms for 2026 season
The Los Angeles Rams are gearing up for the upcoming 2026 season with a fresh new look. The team recently unveiled updated uniforms and a revamped brand identity as they continue to solidify their presence in Southern California.
The new uniform system features a cleaner and more modern design, while still paying homage to the franchise’s history. One of the major changes includes a simplified version of the team’s “LA” monogram logo, which now sports a solid finish based on feedback from fans. The Ram head logo has also been enhanced with sharper horns and a bolder expression, reflecting a more aggressive stance.
In addition to the logo updates, the Rams have introduced a new white pant option to create more combinations on game days. The team has removed the “Bone” uniform from the rotation, while the Royal and White primary looks, along with the Midnight Rivalry uniform introduced last season, will serve as the foundation of the team’s on-field identity.
Other design tweaks include the removal of the Rams chest tag and gradient striping, a full horn sleeve design on primary jerseys, and updated 3D bumper logos on the helmets. The official team colors, Royal and Sol, remain unchanged in the updated system.
Looking ahead, the Rams plan to debut two new alternate uniforms later this summer, blending modern and heritage elements. The team also aims to extend the brand refresh beyond the field with community-focused activations in various Los Angeles neighborhoods, including murals, installations, and partnerships with local organizations.
Fans can already purchase updated merchandise through the team’s online shop and select retail locations around SoFi Stadium and Hollywood Park. The Rams are excited about the new look and are confident that it will help elevate their identity with clarity and purpose while carrying their history forward into the next decade of football in LA.
