Erewhon’s luxe Reserve membership perks revealed

Erewhon, the luxury grocery chain beloved by influencers and celebrities, has introduced a new top-tier membership program called “Reserve” for customers who spend over $15,000 a year at the store. This exclusive program offers a range of perks that elevate the grocery shopping experience to a whole new level.

Unlike traditional grocery memberships that focus on bulk purchases and discounts, Erewhon’s Reserve membership is all about luxury and exclusivity. Members can enjoy services usually reserved for private clubs, such as a personal concierge, priority access, and complimentary coffee and pastries.

The membership program is divided into different tiers, with the highest level, Reserve, catering to the brand’s most dedicated and deep-pocketed customers. In addition to the concierge services, members can also benefit from perks like free monthly smoothies, 10% back on purchases, priority checkout, and discounts on wellness experiences through the “Lifestyle Collective” program.

For Erewhon, grocery shopping is not just about buying organic produce and tonics—it’s about providing a premium experience for its most discerning customers. With the Reserve membership, Erewhon has truly redefined what it means to shop for groceries in style.