Google Unveils Pixel 11 Pro Fold and a $29 Pixel Tag to Take on AirTag
Google used its August 12 Made by Google event to introduce the Pixel 11 Pro Fold, now available for pre-order ahead of its August 20 release, and the new $29 Pixel Tag, arriving November 11. The announcements position Google for a bigger role in two competitive markets: premium foldable phones and Bluetooth item trackers.
The Pixel 11 Pro Fold is nearly 10% lighter and about 1 millimeter thinner than its predecessor. Google says its gearless hinge, reinforced materials, IP68 rating, brighter displays, and improved crease performance make it the company’s most durable foldable yet. The phone also adds a 48MP main camera, up to 30x Super Zoom, Tensor G6 processing, 16GB of RAM, and foldable-friendly multitasking features. Its sign-to-text translation tool, developed with members of the Deaf community, is another notable accessibility addition. Google’s announcement includes the full specifications and availability details.
The Pixel Tag is Google’s first finder tag. It connects with Android devices through Fast Pair and uses Bluetooth, Ultra-Wideband, Bluetooth Channel Sounding, and the Find Hub network to provide map-based and directional locating. It can ring nearby, alert users when items are left behind, and work with compatible Pixel Watches and Gemini. Google says the IP67-rated tag has a replaceable battery lasting up to one year. A four-pack will cost $99. The tag requires Android 9 or newer, while precision finding requires a compatible UWB-enabled phone.
For shoppers, the practical question is ecosystem fit. Pixel Tag may be most useful for Android households already using Pixel phones, watches, or earbuds. Before buying, check device compatibility, privacy controls, and whether your family needs shared tracking.
The broader week shows hardware moving in unusual directions. Honor launched its roughly $1,500 Robot Phone in China with a built-in robotic gimbal camera arm, while xAI introduced Grok Bot, an early-beta system of persistent AI agents. LG and NVIDIA also announced plans for a bipedal humanoid robot targeted for unveiling in the first quarter of 2027. Together, these developments suggest that cameras, assistants, trackers, and robots are becoming more physically integrated into everyday life.
For more technology coverage, visit Brownstone Worldwide and Brownstone Living. Would you choose a Pixel Tag over an AirTag: or is a foldable phone still too expensive for daily use?
