Arizona Lands Historic TKO Partnership for UFC, WWE Royal Rumble, and PBR Finals
Arizona has officially locked in a groundbreaking, multi-year partnership with TKO Group Holdings, cementing the state as a premier destination for combat sports and entertainment. The massive agreement brings seven major events to Glendale's Desert Diamond Arena and State Farm Stadium over the next three years, kicking off with Noche UFC in September 2026, followed by the WWE Royal Rumble in February 2027 and the PBR World Finals. This milestone arrives amid an already thrilling season of sports that recently saw the Las Vegas Aces edge out the Indiana Fever in a breathtaking overtime WNBA showdown.
This historic deal marks TKO's first-ever statewide, multi-brand partnership, uniting the biggest names in MMA, professional wrestling, and bull riding under one massive tourism and economic development umbrella. For Arizona, it means global spotlight moments, packed arenas, and a significant boost to regional hospitality and local businesses.
For residents and sports lovers, this translates to world-class entertainment right in our backyard without needing to travel cross-country. Whether you are tracking the intense race to the WNBA playoffs or looking forward to live championship bouts, sports entertainment has never been more accessible or electric.
If you want to catch the action live, now is the time to plan ahead. Keep an eye on local ticket presales for Desert Diamond Arena and State Farm Stadium events, and consider supporting neighborhood hotels, restaurants, and local businesses that will thrive during these massive tourism weekends.
Which of these upcoming events are you most excited to attend live? Let us know in the comments below!
