Gen Z Hollywood Event ZCON 2025: Recap on UTA Learnings
The echoes of UTA’s ZCON event have quieted down, leaving behind a trail of valuable lessons for seasoned executives eager to collaborate with the emerging Gen Z leaders in the media industry. As the dust settles, plans are already underway for ZCON 2026 and beyond.
Ziad Ahmed, the head of UTA Next Gen, expressed his enthusiasm for the future of ZCON and the broader implications of the event. “This idea of intergenerational and intersectional platforming of creative voices, connecting brands to culture, is not limited to ZCON alone. It should permeate every aspect of our industry,” Ahmed shared with Variety. He praised UTA for its unwavering support in fostering this transformation and emphasized the agency’s role as a catalyst for change.
The positive reception from attendees of all generations, including UTA NY chief Julian Jacobs, indicates the event’s impact beyond its two-day duration. Ahmed highlighted the need to scale this movement and harness its energy to meet the evolving demands of the industry.
JUV Consulting, the driving force behind ZCON, was acquired by UTA’s marketing division as part of a strategic move to engage more effectively with the Gen Z audience. This partnership has led to a series of successful events and projects focused on understanding and catering to the preferences of the younger demographic.
This year’s ZCON saw collaborations with renowned brands such as Cosmopolitan and Coach, hosting insightful sessions on the evolution of Hollywood, Gen Z’s perspectives on beauty, health, wellness, digital identity, and social impact. The lineup of talent, including names like Auli’i Cravalho, Michael Cimino, and Nia Sioux, added depth and diversity to the discussions.
Olivia Frary, an executive at UTA Next Gen, highlighted the authenticity and inclusivity of ZCON, where individuals from diverse backgrounds felt comfortable expressing their true selves. The organizers aim to set an example for creating safe and welcoming spaces where people can freely engage and connect with one another.
As ZCON looks towards the future, the goal remains to inspire more events and initiatives that empower individuals of all ages to embrace their true selves and experience the transformative power of genuine connection. With a focus on authenticity and community, ZCON continues to lead the way in shaping a more inclusive and dynamic media landscape. The world of online shopping has seen exponential growth in recent years, with more and more people opting to purchase goods and services from the comfort of their own homes. This trend has been further accelerated by the global pandemic, which has forced many brick-and-mortar stores to close their doors and rely solely on their online presence to stay afloat.
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