Macy’s Thanksgiving Day Parade Draws 34 Million Viewers on NBC Peacock

The Macy’s Thanksgiving Day Parade has once again proven to be a massive success for NBC, with the 2025 broadcast attracting its largest audience ever. According to early Nielsen data, a total of 34.3 million viewers tuned in to watch the 99th annual parade on NBC and Peacock, with 25.4 million viewers watching the NBC telecast that began at 8:30amET on November 27th. It is important to note that these numbers are preliminary and may change once the official data is released in the coming days.

Compared to the previous year, the 2025 parade saw an 8% increase in total viewers, with 31.3 million viewers in 2024 and 28 million viewers in 2023. In addition, there was a 13% increase in the adults 18-49 demographic from 2024, with viewership up across all demographics, including a significant 20% increase in viewers under 25. NBC executives expressed their excitement over the record-breaking numbers and credited the enduring popularity of the parade with audiences.

Jen Neal, executive vice president of live events and specials for NBCUniversal Entertainment, praised the partnership with Macy’s in producing such an iconic event and expressed gratitude for the positive start to the holiday season. In addition to the parade, the National Dog Show also saw a boost in viewership, drawing 12.8 million viewers, a 4% increase from the previous year.

Macy’s Chief Marketing Officer, Sharon Otterman, highlighted the creativity, technical precision, and storytelling ambition that Macy’s brings to the parade, and emphasized their commitment to delivering top-notch entertainment that resonates with audiences and sets new standards for televised and streaming programming. Looking ahead to the 100th Macy’s Parade, Macy’s remains dedicated to inspiring wonder and joy for millions of viewers nationwide.

The success of the Macy’s Thanksgiving Day Parade and the National Dog Show demonstrates the enduring appeal of these holiday traditions and the ability of Macy’s and NBC to captivate audiences year after year. With the 100th Macy’s Parade on the horizon, viewers can expect even more spectacular performances and entertainment to celebrate this milestone event.