Megyn Kelly calls out ‘fake’ Beyoncé over Levi’s ad

Megyn Kelly criticized Beyoncé as “artificial” and “fake” for her recent appearance in a Levi’s ad campaign where she was seen sporting a blonde wig and denim attire. This reignited a long-standing feud between the two celebrities.

In a post on X, Kelly compared Beyoncé’s ad to that of Sydney Sweeney, the “White Lotus” actress featured in an American Eagle campaign. Kelly expressed her disapproval of Beyoncé’s image, stating that everything about her seemed “bought and paid for,” giving off an artificial and enhanced vibe.

The controversy surrounding Sweeney’s ad stemmed from the wordplay between “jeans” and “genes,” with critics arguing that it perpetuated harmful beauty standards and eugenic ideals. Despite the backlash, President Trump praised the ad, leading to a surge in American Eagle’s stock value.

While American Eagle defended its campaign, emphasizing that it was about celebrating individuality and confidence in wearing their jeans, Kelly continued her critique of Beyoncé. She accused the singer of “playing victim” and criticized her for delving into country music during her world tour.

Beyoncé’s collaboration with Levi’s, titled “Denim Cowboy,” drew inspiration from classic Levi’s commercials of the 1980s and 1990s, showcasing Beyoncé in various cinematic settings. Industry experts credited the partnership with boosting Levi’s sales and brand visibility among younger demographics.

Despite the ongoing feud between Kelly and Beyoncé, the singer achieved significant success with her “Cowboy Carter” album, reaching No. 1 on the Hot Country Songs chart and winning multiple Grammy Awards.

Overall, Beyoncé’s evolution as an artist and her collaborations with brands like Levi’s have solidified her status as a influential figure in the music and fashion industries.