Redtail Overland builds $600K overland vans in Colorado
In 2019, Annie and Ty Tatro founded Redtail Overland with the goal of creating a better rooftop tent. Fast forward six years, and the couple is now crafting high-end vans priced at $600,000 each.
The initial product, known as the Skyloft, was a game-changer compared to traditional rooftop tents. However, it still had limitations as users couldn’t stand up, cook, or use the bathroom comfortably. After selling a few units and realizing the high production costs, the Tatros decided to pivot.
Their breakthrough came when a customer requested the Skyloft to be installed on their van. This led to the creation of the Skyloft Van, offering both luxury and practicality for adventure seekers. The vans, priced between $565,000 and $600,000, are meticulously crafted by a team of 10 professionals at Redtail Overland’s headquarters in Boulder.
Despite the hefty price tag, the Tatros are confident in their product and draw inspiration from their experiences at EarthRoamer, a company specializing in million-dollar expedition vehicles. They believe in building unique, high-quality products without budget constraints, following the mantra “If you build it, they will come.”
Looking ahead, Redtail Overland plans to streamline its production process and potentially expand its offerings. With a loyal customer base and strong demand, the Tatros are optimistic about the future of their business. As they continue to innovate and cater to the high-end outdoor market, their focus remains on creating beautiful, one-of-a-kind creations.
For more insights into the business side of Redtail Overland, visit our partner, BusinessDen.
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