Robinhood is rolling out NFL parlay and prop bets on prediction markets platform

Robinhood, the popular trading platform, is making waves in the world of prediction markets by introducing new features that allow users to place parlay bets on multiple NFL games. This move puts Robinhood in direct competition with traditional sportsbooks and marks a significant expansion of its capabilities.

Starting this week, users can trade preset combinations of outcomes, totals, and spreads of individual NFL games. In early 2026, users will also have the option to create custom combos of up to 10 outcomes across NFL games, resembling traditional parlay bets. Additionally, users can now wager on the performances of individual NFL players in real time, placing prop bets on various player statistics.

JB Mackenzie, vice president and general manager of futures and international at Robinhood, expressed excitement about these new features, highlighting the company’s commitment to providing innovative and advanced trading capabilities to its users. The enhancements were unveiled at the “Robinhood Presents: YES/NO” keynote event held at Skywalker Ranch in California.

In addition to NFL games, Robinhood is considering expanding the parlay capabilities to other event categories, including economic data. Mackenzie mentioned the possibility of pairing assets from different classes together, such as climate and election outcomes, as well as domestic and international economic data and policy events.

Robinhood’s foray into prediction markets began before the 2024 presidential election, where users could trade contracts related to political figures. Since then, the company has expanded its presence in the prediction markets ecosystem through partnerships with ForecastEx, Kalshi, and Susquehanna International Group. The prediction markets business has already generated $100 million in annualized revenue, with over 11 billion contracts traded by more than 1 million customers.

The company’s prediction markets business has seen significant growth, with November marking its biggest month to date in terms of contracts traded. With a strong user base predisposed to engaging with prediction markets, analysts see a lot of upside potential for Robinhood in this space. The company’s strategic expansion and focus on providing unique trading experiences position it as a leader in the prediction markets industry.

Overall, Robinhood’s move to enhance its prediction markets capabilities and introduce parlay bets on NFL games signals its commitment to innovation and meeting the evolving needs of its users. As the platform continues to expand its offerings and explore new event categories, the future looks bright for Robinhood in the world of prediction markets. Robinhood’s foray into prediction markets has been a game-changer, propelling the stock to a staggering 220% surge in 2025. According to analyst Dolev, this move positions Robinhood as a hub for prediction markets in the future.

While the growth potential in prediction markets is undeniable, Dolev emphasizes that Robinhood is not solely focused on this aspect. The company’s expansion into areas such as retirement services has led Dolev to predict that Robinhood could become the “new Schwab for Gen Z” in the long run.

In 2024, Robinhood’s assets under custody reached $193 billion, a significant figure but dwarfed by Charles Schwab’s total client assets of $10.10 trillion in the same period. Dolev believes that Robinhood is on track to become a comprehensive financial platform that caters to every aspect of a user’s financial life.

Echoing Dolev’s sentiments, KeyBanc Capital Markets analyst Alex Markgraff highlights Robinhood’s other ventures, such as its advisory services and the popular gold card, as key drivers of growth. While prediction markets offer significant growth opportunities in the near term, Markgraff emphasizes that Robinhood’s diverse revenue streams will fuel its expansion in the long run.

With multiple avenues for growth and a strategic focus on expanding its financial services ecosystem, Robinhood is poised to become a dominant player in the financial industry. Stay tuned as Robinhood continues to revolutionize the way Gen Z manages their finances.